Zero Waste Scotland x Rankin

Rankin: Turning the lens on the true impact of food waste

To mark COP26 coming to Glasgow, Scottish-born Rankin – usually known for snapping celebrities and VIPs –produced five striking shots that encourage individuals to think about food waste the same way they think about single-use plastics.

By taking the instantly recognisable silhouette of a plastic bottle and filling it with wasted food, Rankin's photographs highlight that we need to start thinking about food waste in the same way as we do single-use plastics.

We captured a frank interview with Rankin in his studio during the shoot to get some insight onto his participation in the campaign and to get some of the key facts from him about this incredibly important cause.

Digital Triangle Creative worked alongside LUX Agency on this campaign.