The Headliner with Danny Jones
Client: AHDB
Agency: LUX Illuminating Brands
Project: The Headliner with Danny Jones
Location: Heaver House, London
Deliverables:
3 x recipe videos in 1:1 and 9:16 for Instagram
1 x behind-the-scenes video in 1:1 and 9:16 for Instagram
Hero and BTS still photography for website, social and internal
Digital Triangle Creative’s role:
Shot lists
On set styling & lighting
Filming with 3 camera setup: fixed with autocue, slider and gimbal
Directing
Editing & colour grade
Sound design
Motion graphics
Photography inc. edit
Let’s Eat Balanced is an initiative by AHDB to encourage people to eat a balanced, healthy diet. This campaign was a partnership with Danny Jones (McFly, The Masked Singer) to create some delicious recipe content using British beef, lamb and dairy and his .
The brief was to produce a series of 3 how-to recipe videos, with a focus on the three hero ingredients, to be used across both paid and organic social channels. Danny delivered a pre-approved script for each video and incidental audio whilst he was prepping each dish. Each video was delivered in both 1:1 and 9:16 ratios along with a suite of hero and BTS photography for use before and during the campaign to increase engagement.
Production
As we were filming on location, the first thing to do was get the set ready. The house was an amazing space to work with but as it is someone’s house, there is always a bit more time needed to get everything ready for a full, multi-camera production and lighting rigs. There was abundant natural light in the space and we mixed our lighting with this to create a natural, warm, home-style feeling.
The videos were filmed using our in-house Sony FX6 and FX3 cameras, all using G-master lenses. We had the FX6 mounted on a tripod with the audtocue mounted which gave us the hero shot of the scene and this is angle Danny delivered the script to, We then had an FX3 mounted vertically on the 2-axis iFootage slider giving a dynamic, parralax shots of any prep and cooking processes. A second FX3 used a 70-200mm lens to capture slow motion, 100 frames-per-second detail shots of certain elements of each dish. We were also capturing BTS video and this was from a Sony FX30 mounted on a gimbal to give us the flexibility to move around with Danny.
Incidental BTS photography was captured throughout the shoot and hero shots were captured after each dish had been completed.
Post-Production
This was such a fun project to pull together in post as Danny was such an engaging, animated host as well as a very talented chef. We got to flex all our core skills on this one as well with the video, motion graphics and photography which always help create a cohesive style across a series.
The first stage was cutting the script with all the incidental voice over recorded throughout the shoot, then matching with picture. Once the videos were put together it was adding in sound design, animation and production music to bring the whole series together.
Once we had the picture and format signed off we then produced all the different ratios of each for final distribution. Total time from start to finish of post-production was 8 weeks.
To date the videos have over views on Instagram - a great result for everyone involved!