Julie’s Can-teen with Julie Lin

Client: Zero Waste Scotland

Agency: LUX Illuminating Brands

Project: The Can-paign / Julie’s Can-teen

Locations: Scottish Roadshow, TRANSMT & Connect

Deliverables:

  • 1 x Scottish roadshow highlights videos in 16:9

  • 4 x community initiative videos in 16:9

  • 1 x TRANSMT Festival highlight video in 16:9

  • 4 x TRANSMT Festival interview videos in 16:9 & 1:1

  • 1 x CONNECT Festival highlights video in 16:9

  • 4 x CONNECT Festival interview videos in 16:9 & 1:1

Digital Triangle Creative’s role:

  • Pre-production for all shoots

  • Filming on-location across 4-location Scottish roadshow and 2 x music festivals

  • Directing

  • Editing & colour grade

  • Sound design

  • Motion graphics

The multi-award winning Can-paign was an initiative by Zero Waste Scotland to promote the benefits of eating tinned foods to promote not only a healthy diet but to reduce food waste. As part of the activation, Glasgow-based celebrity chef Julie Lin devised 3 recipes made from 100% tinned ingredients - a chickpea curry, Thai-style fishcakes with apricot sirachia dipping sauce and a honey and soy glazed spam bao bun with pineapple.

Julie’s Can-teen, a converted bambi airstream, was taken on a roadshow around Scotland visiting Edinburgh, Glasgow, Dundee and Aberdeen to give away 500 meals at each location. In each city, Julie visited a community food initiative to hear about the work they are doing and also to help educate them on the benefits of tinned food and deliver free recipe leaflets.

After the initial roadshow, DF Concerts then supported Julie’s Can-teen by hosting it as part of Glasgow’s TRANSMT festival and Edinburgh’s, Connect festival where 1,000 meals per day were served up, free-of-charge.

Production

The initial roadshow for Julie’s Canteen travelled around Scotland over 4 days, each day visiting a new pop-up location We started in Edinburgh, then Glasgow and Dundee and finished up in Aberdeen on the Friday. At leach location the day was split into 2 parts; the morning was spent at a local food initiative filming a tour of their facilities and providing recipe kits for them to distribute to the community. The food truck activation then took place in the afternoon where over 500 free-of-charge meals were given away each day.

We had 2 crew on-site each day capturing a range of content and was a really fun, run-and-gun, reactive shoot - making sure we captured a range of content including location GV’s, food hero shots, public interaction and piece-to-camera’s with Julie.

The videos were filmed using our in-house Sony FX6 and FX3 cameras, all using G-master lenses. As this was such a dynamic shoot, all kit was kept as lean as possible to ensure we could be reactive. The local food initiatives had both Julie and the owner on camera for a long-form walking interview so we had continual audio record to the FX6 whilst the FX3 captured an alternative angle and additional B-roll.

Julie’s Can-teen then went on a further roadshow to DF Concert’s Glasgow based TRANSMT festival and then Edinburgh’s CONNECT festival where a further 1,000 meals were given out each day.

We captured a wide range of footage of the food truck, music acts, interviews with the organisers and some really fun content of Julie asking the public - “what’s your favourite tinned food?” all whilst holding a spatula microphone!

Post-Production

There were a lot of different outputs from this campaign for a range of platforms. Each of the community initiatives we visited as part of the initial roadshow got a standalone 2 minute highlights film to showcase the work that they are doing and this content was made for them to share on their own channels and Zero Waste Scotland’s YouTube channel. There was then also an overall roadshow highlights video which was output for both YouTube and social media platforms.

The festival content was captured for a social first campaign so we produced more short-form outputs suitable for these channels. We did also produce a longer highlights and a number of longer-form interview pieces specifically for various YouTube channels.

The roadshow and each festival had their own motion graphics lockups and the short-form social content from the festivals had tally scoreboard graphics to keep count of everyones favourite tinned foods!

The campaign went on to win multiple industry awards including the The Purpose Award at the PRCA Dare Awards 2024 and the Gold Food Award at the Marketing Society Scotland’s Star Awards 2024.

The Roadshow

Roadshow Highlights

Edinburgh Community Food

Star Project, Paisley

Dundee West End Community

Cfine, Aberdeen


TRANSMT Festival

TRANSMT Festival Highlights

What’s TRANSMT’s Favourite Tinned Food?

Interview Compilation

The Big Day


CONNECT Festival

CONNECT Festival Highlights

What’s CONNECT’s Favourite Tinned Food?

Celebrity Interviews

Spotlight on Festival Sustainability

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