The Can-paign / Julie’s Can-teen with Julie Lin
Client: Zero Waste Scotland
Agency: LUX Illuminating Brands
Project: The Can-paign / Julie’s Can-teen
Location: Scottish Roadshow, TRANSMT & Connect Festival
Deliverables:
1 x Scottish roadshow highlights videos in 16:9
4 x community initiative videos in 16:9
1 x TRANSMT Festival highlight video in 16:9
4 x TRANSMT Festival interview videos in 16:9 & 1:1
1 x CONNECT Festival highlights video in 16:9
4 x CONNECT Festival interview videos in 16:9 & 1:1
Digital Triangle Creative’s role:
Pre-production for all shoots
Filming on-location across 4-location Scottish roadshow and 2 x music festivals
Directing
Editing & colour grade
Sound design
Motion graphics
The Can-paign was an initiative by Zero Waste Scotland to promote the benefits of eating tinned foods to promote not only a healthy diet but to reduce food waste. As part of the activation, chef Julie Lin, devised 3 recipes made from 100% tinned ingredients - a chickpea curry, Thai-style fishcakes with apricot sirachia dipping sauce and a honey and soy glazed spam bao bun with pineapple.
Julie’s Can-teen, a converted bambi airstream, was taken on a roadshow around Scotland visiting Edinburgh, Glasgow, Dundee and Aberdeen to give away 500 meals at each location. In each city, Julie visited a community food initiative to hear about the work they are doing and also to help educate them on the benefits of tinned food and deliver free recipe leaflets.
After the initial roadshow, DF Concerts then supported Julie’s Can-teen by hosting it as part of Glasgow’s TRANSMT festival and Edinburgh’s, Connect festival where 1,000 meals per day were served up, free-of-charge.
Production
As we were filming on location, the first thing to do was get the set ready. The house was an amazing space to work with but as it is someone’s house, there is always a bit more time needed to get everything ready for a full, multi-camera production and lighting rigs. There was abundant natural light in the space and we mixed our lighting with this to create a natural, warm, home-style feeling.
The videos were filmed using our in-house Sony FX6 and FX3 cameras, all using G-master lenses. We had the FX6 mounted on a tripod with the audtocue mounted which gave us the hero shot of the scene and this is angle Danny delivered the script to, We then had an FX3 mounted vertically on the 2-axis iFootage slider giving a dynamic, parralax shots of any prep and cooking processes. A second FX3 used a 70-200mm lens to capture slow motion, 100 frames-per-second detail shots of certain elements of each dish. We were also capturing BTS video and this was from a Sony FX30 mounted on a gimbal to give us the flexibility to move around with Danny.
Incidental BTS photography was captured throughout the shoot and hero shots were captured after each dish had been completed.
Post-Production
This was such a fun project to pull together in post as Danny was such an engaging, animated host as well as a very talented chef. We got to flex all our core skills on this one as well with the video, motion graphics and photography which always help create a cohesive style across a series.
The first stage was cutting the script with all the incidental voice over recorded throughout the shoot, then matching with picture. Once the videos were put together it was adding in sound design, animation and production music to bring the whole series together.
Once we had the picture and format signed off we then produced all the different ratios of each for final distribution. Total time from start to finish of post-production was 8 weeks.
To date the videos have over 3.5 million views on Instagram - a great result for everyone involved!