Unexpected Scottish Voice in the Bagging Area

Client: Lidl GB

Agency: LUX Illuminating Brands

Project: Unexpected Scottish Voice in the Bagging Area

Location: Brodie’s Castle, Rothes

Deliverables:

1 x hero film for competition website in 16:9
1 x short edit in 1:1 and 9:16 for Instagram
1 x BTS edit for internal use in 16:9

Digital Triangle Creative’s role:

Shot lists
On set styling & lighting
Filming with 2 camera setup
Directing
Sound recording
Editing & colour grade
Sound design
Motion graphics

To launch self-serve checkouts across Scotland, Lidl needed a campaign as bold and distinctive as the brand itself. Working with LUX, we were brought on to produce the video assets that drove this social-first campaign.

With Scottish legend Alan Cumming serving as the judge, the campaign became a scroll stopping piece of content. The project became Lidl’s most successful Scottish campaign to date, securing massive engagement and news coverage.

Production

Alan is the host of the US Traitors and we want to riff on this throughout the styling of all the content. The location chosen was Brodie’s Castle near Forres which gave us a dramatic backdrop, Alan’s outfit was even designed and made by Siobhan Mackenzie who provides his custom tartans on the programme.

We had 5 locations around the castle for the filming which meant lots of different lighting and prop setups throughout a busy day of filming. The main set was in the library where we had a gramaphone and grand wingback chair for the judging to take place in.

Alan, as expected, was an absolute pro and a delight to work with and gave us some proper belly laughs throughout the day - all in all, a great day out with a fantastic crew.

Post-Production

The centerpiece was a hero film featuring the 10 shortlisted candidates. Because the content needed to live on both a campaign microsite and social feeds, we planned the production and edit with a dual-ratio mindset, ensuring the footage worked seamlessly in both 16:9 and 9:16.

From syncing audio across multiple sources to cutting multi-cam footage and designing an engaging intro sequence, the result was a dynamic, high-energy edit. The hero film drove the public vote, while our social cut-downs and BTS edits kept engagement high throughout the competition.