#MilkGoals with Nikita Parris

The #MilkGoals campaign aims to highlight the growing influence of women's football, launching during the UEFA Women’s Euro Championship. By inspiring girls to get active, build confidence and embrace the value of teamwork, this social-first campaign champions the nutritional role British milk can play in supporting young athletes on and off the pitch. The campaign features Nikita Parris, 2022 Euro champion and proud Lioness training with a group of girls in Liverpool.

Filming football is tricky - capturing 15 lightning-fast footballers, with long passes and a low-to-the-ground ball, demanded serious agility from the crew. However, the energy of Nikita leading a session with Girls2Goalz in Liverpool made every tricky shot worth it.

This was a really fun project to work on in post-production with some really dynamic motion graphics and fast paced video cuts adding to the energy of the edits.

Client: AHDB

Agency: LUX Illuminating Brands

Project: #MilkGoals with Nakita Parris

Deliverables:

1 x hero “Inner Strength” video in 9:16 and 1:1
2 x milk facts videos in 9:16 and 1:1
2 x farmer Jack interaction videos in 9:16 and 1:1
1 x BUCS vox pop video in 9:16

Digital Triangle Creative’s role:

Pre-production
Filming on-location in Liverpool
Directing
Prop design & production
Editing & colour grade
Motion graphics
Photography inc. edit

Motion Design

We really got to have fun with the motion design on this project as it had a striking, bold creative.

All these elements add to the dynamic, energetic feel of the edit and also increase engagement from viewers. It encourages longer view times to catch different elements they might have missed - something we always consider when looking at the timeline during post-production.

Milk Every Moment x BUCS

‘Milk Every Moment’ is a campaign designed to highlight the numerous benefits of milk to young students involved in sports and will provide information on the role milk can play in a healthy, balanced diet.

The campaign underscores milk’s affordability and it being a natural source of seven essential vitamins and minerals, aiming to capture market share from high sugar energy drinks and milk alternatives. Other key messages are to highlight milk as a natural source of high-quality protein, which supports muscle growth and maintenance, and its rich calcium content, which helps maintain normal bones.

Filming with the University of Liverpool Women’s Rugby Union on a very crisp day in January, we captured dynamic footage of the team training together and learning about the benefits of drinking British milk. Filming high-speed sports meant for a very energetic shoot for the crew and athletes alike but was necessary to get those intimate, energetic action shots. We even buildt a custom milk glass prop to give a unique angle of pouring, and cheers-ing, a glass of milk!

Locations: University of Liverpool

Deliverables:

1 x hero “Inner Strength” video in 9:16 and 1:1
2 x milk facts videos in 9:16 and 1:1
2 x farmer Jack interaction videos in 9:16 and 1:1
1 x BUCS vox pop video in 9:16

Digital Triangle Creative’s role:

Pre-production
Filming on-location at University of Liverpool
Directing
Prop design & production
Editing & colour grade
Motion graphics

Hero Content

Behind-the-Scenes

Milk Every Golden Moment

This campaign highlighted the connection between drinking British milk and achieving a gold-medal-winning performance. Former Olympic Gold-medallist Christine Ohuruogu MBE launched the campaign and featured in a series of “Over a Pint” quiz videos. She was joined by four potential Team GB gold prospects – rower Vwairé Obukohwo, para-swimmer Faye Rogers and volleyball duo Javier and Joaquin Bello.

The key art for this campaign featured all 5 athletes painted in gold to symbolise the link between British milk and peak athletic performance.

The hero video content was a “Moving Tableau” which had really strong engagement, being played over 1m times and achieving a remarkable 76% engagement rate among the target audience.

The 'Over a pint' series alone generated 5.8 million impressions, demonstrating the power of our message.

Locations: Big Sky Studios, London

Deliverables: