Lidl Live 2020
‘Lidl Live’ with KT Tunstall was a Scotland-wide roadshow featuring a series of charity concerts and promotional campaign, counting-down to the opening of Lidl’s 100th Scottish store and celebrating their 25th anniversary in Scotland.
Over 4,000 people attended live shows, taking in Aberdeen Beach Ballroom, Strathpeffer Pavillion, Ayr Town Hall and ending with an incredible night of ‘KT Tunstall & Friends’ as part of the Burns&Beyond Culture Trail on the 25th January.
All money raised through ticket sales and bar profits were donated to the STV Children’s Appeal and helped raise over £40,000 for the charity.
Along with live shows, KT Tunstall made appearances across Scotland, performing for the children of Dingwall Primary School, Dundee High School and Centrestage Theatre, along with visits to Scottish food producers and suppliers who provide Lidl with quality Scottish produce.
Digital Triangle Creative worked alongside LUX Agency and Unique Events to capture the tour around Scotland. We produced a series of highlight films featuring the various suppliers, concerts, charities and stores visits that took place during the week long campaign.
