Hankey Bannister // Twists
Client: International Beverages
Agency: LUX Illuminating Brands
Project: Hankey Bannister Twists
Location: LUX Studio, Maritime Street
Deliverables:
6 x HB twist how-to videos in 16x9 for website & Facebook
6 x HB twist how-to videos in 1:1 and 9:16 for Instagram
6 x hero still photography for thumbnails and website
Digital Triangle Creative’s role:
Storyboarding & shot lists
On set styling & lighting
Filming with 2 camera setup: fixed & slider
Directing
Editing, grade & delivery
Photography inc. edit
This was a cocktail shoot with a twist. Hankey Bannister is a Whisky brand with a bit of a difference and they wanted to showcase their unique take on the Whisky cocktail world by showcasing 6 drinks, but with 2 “twists” - a Hankey and a Bannister variation on each!
This meant for an action packed 2 days as it involved filming the 6 how-to videos for the base cocktails but then a new setup to film 6 Hankey twist variations and then another setup for the 6 Bannister twists - that’s right, 18 cocktails in 2 days on 3 setups - epic.
A lot of fun, a lot of props, a whole lot of different ingredients and all resulting in a visually stunning series, all in 3 ratios and 2 different languages - as well as 5 social media optimised loops per cocktail - a total of 72 videos delivered!
Production
This was a project with a lot of deliverables so the planning across the 2 days was thorough to ensure we could get everything done on time with the available resources. We spent half a day setting up all the equipment, testing the various setups and pre-lighting so we could be up and running as soon as possible at the start of day 1.
The videos were filmed using our in-house Sony FX6 and FX3 cameras using all G-master lenses. For the base cocktail videos we had the FX6 mounted on a tripod with a fluid head to give us a full scene shot, and an FX3 mounted on the 3-axis Rhino slider to give us some dynamic, repeatable, parallax shots. When we moved onto the Hankey and Bannister twist setups on day 2, the FX6 was mounted on the slider in a parallel orientation to get a push-in/pull-out shot to offer a visual differentiation for these twists.
Each video needed to be edited into 3 separate ratios for different distribution channels so careful consideration was made for the framing of each shot so that every frame was balanced and branded with negative space allocated for annotation graphics to be added during post-production.
All the content was filmed at LUX’s studio across 2 days.
Post-Production
This project encompassed our 3 core services of video, motion graphics and photography and was great fun to put together. First off we sourced the production music we would need so we could edit the videos to the beat and pace. Once the edits were built we then graded the footage (not to be confused with basic colour correction) and animated the supplied assets onto each video to bring the whole series together.
Once we had the picture and format signed off we then produced all the different ratios of each for final distribution. Total time from start to finish of post-production was 10 weeks.
