Adidas Telstar 18 Global Reveal

The Adidas Telstar 18 was the official match ball of the 2018 FIFA World Cup and was based on the concept of the first Adidas's World Cup match ball.

Digital Triangle Creative, working in collaboration with the event agency, produced the global reveal animation which was then projected onto 'hologauze' to give the effect of a hologram, behind which Lionel Messi was revealed holding the ball at the global press launch event in Moscow.